What We Are Not

We’re proud of our niche, but we’re also clear about where our role begins and ends. Fresh Eyes Tech isn’t trying to replace full-service agencies or specialty consultants. We’re here to fill the missing gap.

Just to be clear:

  • We’re not an SEO firm, but we will inform you of obvious SEO-impacting issues like 404 pages indexed by search engines, unclear headings, or Internal links with generic anchor text.
  • We’re not an ADA compliance auditor, but we’ll point out common accessibility issues such as low contrast, or missing alt text.
  • We’re not a translation or localization service, but we do test English-language content as it appears to native U.S. English speakers.
  • We’re not a security audit company, but we will flag low-hanging security concerns like hidden PII or other data that is not required by the webpage.
  • We don’t run automated scans, but we do catch what they miss, like layout bugs, broken visual hierarchy, poor messaging, and unexpected user interactions.

We specialize in the things that only a human can see, and the details your customers will notice.

That’s the Fresh Eyes difference.

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